Bilbao, December 9, 2025. — TrebezIA has launched its official YouTube channel and published its first video, marking a new milestone in the startup's public trajectory: the opening of a direct communication channel with the industry through technical content and real demonstrations of its technology.
The inaugural video shows Mairon, TrebezIA's autonomous mobile robot for warehouse order picking, executing multi-reference picking operations in a realistic test environment. The sequences illustrate the integration of three key system capabilities: autonomous navigation in a dynamic space, 3D perception of the environment and objects, and intelligent manipulation adapted to products of varying geometry.
A year of development, now visible
The channel launch comes after an intense year for TrebezIA: the company was founded in December 2024 as a Tecnalia spinoff, exhibited at Logistics & Automation Spain in October with a live Mairon demo, presented its ROS 2 use case at ROSCon ES 2025 in Barcelona, and was selected among the 25 startups featured at B-Venture 2025. The YouTube channel is the company's commitment to making that progress visible and continuously accessible.
Until now, Mairon demonstrations had taken place in closed settings — trade fair booths, technical conferences — in front of specialist audiences. With this first video, TrebezIA takes a deliberate step towards technological transparency: showing publicly what the system can do, rather than describing it.
"This is just the beginning — we will keep publishing new content as we continue to showcase our progress and real-world intralogistics capabilities."
— TrebezIA, December 2025
A technical content strategy as a company asset
The channel is not a conventional marketing initiative. For a robotics startup in early validation and commercialization, technical visibility serves several simultaneous functions: it builds trust with potential customers who need to see the system working before committing; it attracts technical talent who want to work on real technology rather than promises; it facilitates conversations with investors who can directly evaluate product maturity; and it positions TrebezIA as a technical reference in the intralogistics robotics ecosystem.
Regular publication of content — demonstrations, technical progress, use cases — is the most efficient way for a technology startup to build reputation across multiple audiences simultaneously, at marginal cost.
Channel and inaugural video
YouTube channel: https://www.youtube.com/@TrebezIA
First video: https://www.youtube.com/watch?v=bNtH2SVOiIc
